Fonteva, a leader in Salesforce-based membership and event management solutions, recognized an opportunity to elevate its Campaign functionality. With their clients’ campaigns growing in scope and sophistication, Fonteva wanted to evolve the module to provide a faster, more adaptable, and user-friendly experience. Although their Campaign feature had served clients well over the years, changing business needs called for a fresh, modernized approach.
Fonteva reached out to Radical One, a trusted partner known for delivering creative solutions within the Salesforce ecosystem. Together, they set out to redesign and upgrade the Campaigns module to ensure it would not only meet today’s demands but also remain adaptable for future growth.
Fonteva’s Campaigns module needed enhancements to meet the increasing scale and expectations of their enterprise clients. With customers requiring greater efficiency and more flexibility in managing complex campaigns, Fonteva was ready to update the module for improved performance and scalability while retaining a user-friendly design.
Radical One joined Fonteva on this journey with an ambitious vision for the Campaigns feature. Integrating closely with Fonteva’s engineering team, Radical One’s experts brought fresh perspectives to the table, reimagining the module to deliver the speed, flexibility, and ease-of-use clients desired.
Working hand-in-hand, the teams leveraged each other’s insights and strengths. Radical One’s senior software engineers and experienced team leads spearheaded the design efforts, focusing on both technical rigor and user experience. The goal was a system that would not only perform smoothly under demanding conditions but would also feel intuitive for users of all levels.
Radical One led the team in applying an Agile methodology, segmenting the project into targeted sprints that allowed for quick adjustments based on real-time feedback from Fonteva’s stakeholders. Frequent demonstrations ensured that Fonteva’s leadership could see the progress firsthand and provide input that shaped the development.
At every step, Radical One kept scalability and performance top of mind. They applied Salesforce’s advanced configuration tools, equipping Fonteva with a framework that offered clients a high level of customization and flexibility. This enabled Fonteva to expand the module’s capabilities without losing its user-friendly design or performance edge.
The reimagined Campaigns module, the product of Radical One and Fonteva’s combined efforts, offered substantial improvements:
Fonteva’s strategic partnership with Radical One enabled our organization to quickly expand the size of our development organization with proven architecture and engineering talent with existing experience in the AMS market. The team from Radical One was a unique collaboration where they became an extension of the team working alongside our organization to achieve a goal. I never felt like I was working with a contractor. They were invested in our success and this was reflected in all interactions as we executed this project.
Shannon Zdanowicz, Sr. Technical Product Manager
This project was more than just a technical upgrade—it was a strategic alignment between Fonteva and Radical One, built on a shared commitment to delivering an outstanding product. Radical One didn’t simply execute a redesign; they partnered with Fonteva in reshaping a tool that will serve clients for years to come.
Through this trusted partnership, Radical One and Fonteva transformed the Campaigns module into a powerful, adaptable solution ready to support clients as they scale and grow. The project underscores Radical One’s dedication to Fonteva’s success, showcasing how expertise, aligned vision, and mutual respect can drive meaningful innovation in the Salesforce ecosystem.
